Case Studies

01

Case studies

British Council Arabic

01

Arabic Corporate Font Family Design

The goal is to balance legibility with the Latin British Council font. As type is an essential part of the visual identity of a corporate brand, our team has worked closely with you to develop a tailormade match for the Latin counterpart, focusing mainly on three major characteristics:

Client / British Council

Location / London

Year / 2016

1- Legibility: Each character on its own must be easily recognisable.

2- Versatility: Having the ability to function on both text and headline platforms.

3- Modernity: The design should look simple, clean and most importantly neutral.

03

Clients